Experience 

Quicken Mac / Senior Product Designer
June 2023 - present

• Conceptualize, design, and ship new and enhanced experiences on Quicken’s native macOS financial management application, based on deep familiarity with Apple’s UI conventions and the HIG.

• User interviews and audit of existing product to identify user pain points, and develop a strategic plan to elevate the design to industry- and Apple-class standards.

• Advocate for user-centered design principles, fostering a culture of design excellence.

Roku / Senior Product Designer
November 2019 - December 2022

Led the end-to-end redesign of the customer support web site, connecting business goals with user needs to create a smoother and more efficient self-service experience, more helpful and robust search results, and a simplified contact flow. Responsible for end-to-end UX, including:

  • Project scoping, research, roadmapping, and problem definition

  • Creating and testing IA concepts and prototypes

  • Wireframes, visual design, iconography and redlines

  • Presentations and critiques with stakeholders, executives and UX leadership

  • Strong and constant collaboration with Product Management, Research, Engineering, SEO and Accessibility teams

Early definition and concepts for integrating hardware, software (Roku OS and roku.com) and machine learning to optimize a personalized problem-solving and support experience.

Collaborated on the redesign of the Shop TVs website, and the announcement and launch of new Roku-branded TVs.

Apple / Lead Product Designer
October 2011 - November 2019

Crafted solutions to complex user problems and needs, helping Apple employees do their jobs by creating streamlined, efficient and Apple-class enterprise tools (macOS, iOS, watchOS, and web).

  • Deep understanding of the way Apple employees work, their day-to-day needs, and the systems they use to get their jobs done.

  • Well-versed in Apple’s standards of design patterns, presentations, and product integrity for both consumer-facing and internal tools.

  • Close collaboration with business partners, engineers, researchers, prototypers, data visualization artists

  • Hiring and mentoring of junior designers and contractors 

  • Production and presentation of hi-fi mockups to peers, directors, VPs, engineers and stakeholders

  • Delivery of specs and assets to the development team, with ongoing collaboration to ensure design fidelity in final product

  • Led “Serious Play” collaboration workshops for cross-functional project groups to improve productivity and align goals.

  • Creation of design systems and extensive icon sets to be used across products

Business groups include HR, Finance, IS&T, Retail and Global Channel/B2B Sales (responsible for 70% of Apple’s global sales revenue).

 

ArthroCare / UX Designer
August 2010 - August 2011

Design and architecture for products showcasing ArthroCare’s line of Sports Medicine and ENT medical devices.

  • Platforms included mobile websites, iOS apps, HTML email campaigns, multimedia presentations, and tradeshow installation graphics

  • Establishment of UX processes

 

Yahoo! / Senior Visual  Designer
July 2008 - April 2009

Focused on site-wide redesign for Yahoo! HotJobs and Yahoo! Small Business, to optimize the user experience and bring the website up to industry standards visually and functionally.

  • Style guide creation and implementation

  • Concept-to-delivery creation of marketing banner ads, widgets and landing pages, template development, audiovisual media

 

PayPal (eBay) / Senior Visual Designer
February 2006 - June 2008

Brand development and design of high-profile online marketing projects, contributing to the strategic growth of the global PayPal brand.

  • Art directed marketing project contributors, including contractors and agencies

  • Helped to build a new UX Production team, establishing design templates, processes and protocols between departments, and achieving increased bandwidth for designers with greatly reduced production errors.

  • Localization and global adaptation of country launches for Mexico, Hong Kong and Singapore, working closely with in-country teams to ensure appropriate tone and imagery as well as clean error-free design and implementation.

  • Built a dedicated team for Merchant Services Marketing, providing exclusive service to the most lucrative and prolific sector of the PayPal user base, streamlining the design process and increasing both interdepartmental trust and design quality. 

ID, Crate & Barrel, Pottery Barn
Visual Merchandising
September 1998 - January 2006

Crafted and executed Visual Merchandising strategies for high-end furniture and home decor stores, increasing profitability and accuracy of product inventory. Drove visual layouts for special/seasonal initiatives, and created an immersive and visual customer experience.





Skills

Design

  • Discovery, definition and scoping

  • IA and interaction design

  • Visual design

  • Prototyping

  • Icon design

  • Data visualization

  • Sketch, Figma, Adobe CS, Miro

  • iOS, macOS, tvOS and web

  • Enterprise and consumer

User Research

  • Research planning

  • User interviews and journeys

  • Usability and concept testing

  • usertesting.com, Optimal Workshop

  • Specialized in visual and interaction design for enterprise tools and consumer-facing experiences

  • iOS, macOS, Watch OS, and web-based platforms

  • Able to work independently as well as collaboratively, and deliver high-quality designs that take into account cross-functional requirements

  • Well-versed in Apple’s design conventions, process, presentation standards, and UX patterns 

  • Exceptional eye for pixel-perfect detail 

  • Highly professional diplomat with strong communication and interpersonal skills 

  • Motivated, focused, self-starting and hyper-organized 

Tools 

  • Paper and pencil

  • Whiteboard and stickies

  • Figma, Sketch, Adobe CS, Miro

  • Slack, Confluence, Jira

  • Sketch Notes

Education 

Massana School of Art and Design / Barcelona, Spain
Bachelor of Arts - Graphic Design & Visual Communication 

Cabrillo College / Aptos, CA
Associate of Arts - Graphic Design, Honorable Mention

Certifications

Springboard UX / springboard.com
UX Design & Research Certification Program

University of Santa Cruz Extension / Cupertino, CA
User Experience & Web Design Certification

Universidad de Madrid / Madrid, Spain
Advanced Certificate in Spanish Language & Literature

Awards 

Institut Municipal d'Educació de Barcelona (IMEB)
First prize winner for the corporate identity design of IMEB, the Municipal School District of Barcelona.

AssiDomän Papper - Frövi, Sweden
Selected from 1000+ students to participate in the annual European Packaging Seminar organized by AssiDomän in Frövi, Sweden, and the Escola Massana d’Art i Disseny in Barcelona, Spain.

Fun Stuff

I’ve hiked the Himalayas
18,000 ft up on Machapuchare (Fishtail Mountain) in Nepal

Lover of Languages
Now learning #5

Training in Tae Kwon Do
Halfway to black belt!

Dance fitness instructor
U-Jam Fitness... urban beats with world flavor. United We Jam!

 

 

 

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